The object of the framework agreement and of the subsequent contracts consists of promotion services through advertising campaigns whose content is described in the specifications of the procurement. At the end of the evaluation process of the offers and after the winning offer is designated, the contracting authority and the bidder whose offer will be designated as the winner will conclude a framework services agreement for a duration of 3 years. The contractual relations will take place over a period of 3 years, based on a framework services agreement, regulated by art. 114 – 119 of Law no. 98/2016 regarding public procurement, with subsequent amendments and completions. Depending on the needs and opportunities established, the contracting authority will conclude up to 3 subsequent contracts, each for a duration of 1 year. The framework agreement will be concluded with a single economic operator, according to the provisions of art. 115 paragraph (2) letter a) of Law no. 98/2016, and the subsequent contracts will be concluded without resuming the competition. The estimated total value of the framework agreement is between 3,120,000 lei excluding VAT and 11,960,000 lei excluding VAT. The estimated values of the subsequent contracts are: 4,160,000 lei excluding VAT for year I; 3,120,000 lei excluding VAT for year II, and 4,680,000 lei excluding VAT for year III. Any interested economic operator has the right to request clarifications or additional information regarding the awarding documentation, signed with extended electronic signature, only through SEAP, respecting the deadline established by the contracting authority, namely the number of days until which clarifications can be requested before the deadline for submission of offers/candidates: 16 days. Responses to requests for clarifications regarding the awarding documentation will be published in SEAP, in the section “List, clarifications, notifications and decisions” within the participation announcement. The contracting authority will respond to requests for clarifications addressed by economic operators by the deadline established in accordance with art. 27 paragraph (3) of the methodological norms for implementing the provisions regarding the awarding of the public procurement contract/framework agreement from Law no. 98/2016 regarding public procurement, with subsequent amendments and completions. The contracting authority establishes the following deadline in which it will respond clearly and completely to all requests for clarification/additional information: on the 11th day before the deadline for submission of offers.

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As a local public administration authority, the Suceava County Council has the role of promoting Suceava County as a tourist destination in order to increase the number of tourists and the tourist pillar of the county's development. The Suceava County Council aims to create and develop local tourism through promotion campaigns, the creation of tourist products, and the organization of events that stimulate tourist flows to the destination. The Suceava County Council aims to continue to implement the tourism development policy of the destination, the concerted management of actions, components and local tourism policies, of the Suceava tourist destination, namely mountain tourism, spa, cultural, ecumenical, ecotourism, rural tourism and agritourism, business and event tourism and ensuring the implementation of the marketing policy, of tourism development plans, of a relevant events agenda, in order to develop and capitalize on the tourist potential of the destination, through the coalition of organizations and stakeholders to stimulate and support local, regional, and national development by increasing tourist flows and activities, taking into account the principles of sustainable tourism. In accordance with the Development Strategy of Suceava County, the central objective of the Suceava County Council is represented by the socio-economic development of Suceava County and is based on the five principles and policy objectives promoted by the European Union for the development of cities and regions. Thus, the five policy objectives have been transposed into specific development objectives for Suceava County, developed based on the strengths, opportunities for development and needs identified at the county level: - a smarter county, by promoting innovative and smart economic transformation; - a greener county, with low carbon emissions by promoting the transition to non-polluting and fair energy, green and blue investments, circular economy, adaptation to climate change and prevention and management of risks; - a more connected county, by developing mobility, ICT connectivity and public utilities; - a more social county, by protection and social inclusion, fair working conditions, equal opportunities, a high-performing health system, and access to the labor market; - a county closer to citizens, by promoting integrated urban development, administrative capacity, and local initiatives. Tourism is a cross-cutting sector capable of generating economic development. Through the multiplier effect, money spent by tourists does not remain just in the tourism sector, but is redistributed to other economic branches, stimulating the entire local economy. The increase in the number of tourists has a direct positive impact on the local economy by:  increasing the demand for accommodation services, public catering, transport (Taxi), guides, tour operators, local artisan products, etc.;  stimulating the capitalization of cultural heritage, organizing events, festivals, and exhibitions;  boosting local agriculture, organic or traditional, by supporting short supply chains;  developing infrastructure and local businesses;  creating jobs. These direct economic effects generated by tourism have a positive impact on the local community and on the taxes and fees collected at the local and national level. Tourism functions as a motor of local economic development, with a significant multiplier effect, unfortunately currently insufficiently developed in Romania and especially at the local level, in Suceava County. In these conditions, to achieve the main objectives in the Development Strategy of Suceava County, under conditions of predominant widespread use of online information means, it becomes necessary and timely to acquire online advertising campaign services for 'Promoting Suceava County as a Tourist Destination through an Online Promotion Campaign'. The quantities are found in the purchase specifications.