The purpose of this contract is to provide the service of planning, design, execution of projects, campaigns, and actions of advertising, communication, marketing, social media management, planning and purchasing of spaces and supports in offline and online advertising media, both own, regional, national, and international, as well as in media of tour operators and travel agencies, and business to consumer (B2C) and business to business (B2B) communication strategies for the tourist destination of Fuerteventura.

LOT-0001
Planning, design, and execution of projects, consulting, campaigns, and actions of advertising, communication, and marketing.
Clause 3 of the PPT:
PLANNING, COORDINATION, AND MANAGEMENT OF ACTIONS OF
COMMUNICATION AND MARKETING.
IDEATION OF COMMUNICATION AND MARKETING ACTIONS.
IDEATION AND EXECUTION OF CONTENTS.
IDEATION AND EXECUTION OF OWN AND EXTERNAL MEDIA.
DEVELOPMENT OF FINAL ARTWORK AND OTHER CREATIVES.
PRODUCTION AND IMPLEMENTATION OF COMMUNICATION AND
MARKETING ACTIONS, CONTENTS, AND MEDIA.
SINGULAR MARKETING AND COMMUNICATION PROJECTS.
BUSINESS, COMMUNICATION, AND MARKETING CONSULTING.

LOT-0002
Corporate and institutional communication service and brand journalism..
Clause 4 of the PPT:
Corporate communication and brand journalism for owned and earned media.
Planning communication actions.
Ideation and production of editorial and/or journalistic content.
Management, distribution, and publication of editorial and/or journalistic content.
Conceptualization and communication of corporate events.
Monitoring of national and international media.
Communication actions in collaboration with third parties.
Crisis management.

LOT-0003
Social media management service for the Tourism Board..
Clause 5 of the PPT:

The purpose of the contract is strategic planning, content production, dynamization, management, and updating of corporate social media.
The awarded company will develop and implement the social media strategy and action plan, allowing the development of the Fuerteventura brand across different channels, substantially increasing engagement and loyalty with the brand across all social media.
Additionally, the purpose of the contract includes the production of editorial content and adaptation of audiovisual and graphic contents of the corporate social media strategy and its adaptation to different networks and formats: copies, videos, reels, stories, shorts, infographics and comics, among others.

LOT-0004
Service for planning and purchasing advertising media for the development of institutional communication actions, and B2B and B2C actions of the Fuerteventura brand..
Clause 9 of the PPT:

Service for planning and purchasing spaces and supports in regional, national, and international advertising media for the institutional communication strategy, direct B2C (Business to Consumer) and B2B (Business to Business) actions of the Fuerteventura destination brand; as well as, the prior and direct management with tour operators, travel agencies, airlines, and OTAs that are designated, for the execution of all B2B and B2C communication actions by these last ones, including advertising in their own and/or external media.

-Planning and purchasing of spaces and supports in advertising media.
-Direct management with tour operators, travel agencies, airlines, and OTAs, for the execution by these last ones of B2B and B2C communication actions, including advertising in their own and/or external media.