Description of services (Lot 1) The services to be contracted are: 1.1. Strategic consulting: Design of the media strategy based on analysis of the target group, audiences, and their behaviors towards the media/supports and the environment of the advertising market. 1.2. Media planning: Recommendation of the appropriate media and supports to meet the objectives established by the managers of the Costa Daurada and Terres de l’Ebre brands. As well as advising on: the distribution of the campaign over time, the formats to be used, the purchasing modalities or the qualitative aspects. We understand media as including digital, print, television, radio, and outdoor. We understand support as each of the titles that comprise the media: the various platforms, websites, or social networks in the digital media, the different headings in print media, the different channels in television and radio, and the different exclusives/commercializers in outdoor media. 1.3. Mediation in negotiation: Mediation in the negotiations of advertising spaces, both conventional and special, and content insertion with the managers of the selected supports for the campaigns that are carried out. The awarded company must negotiate the best prices/discounts, keeping abreast of market trends and, in any case, applying at least the discounts, or at most the prices that it has detailed in the economic offer model. 1.4. Contracting of spaces: The awarded company must contract the media plans for the campaigns, as well as manage the delivery of the necessary material. 1.5. Monitoring and control: The awarded company shall carry out control and verification of the proper insertion of the contracted spaces, checking the location, the quality, the results, and the ongoing optimization of the campaigns, as well as compliance with the contracted special actions. The awarded company must inform and act in case of incidents. Description of services (Lot 2) The services to be contracted are: 2.1. Tactical consulting and planning: Recommendation of the mix of media/supports owned by airlines, tour operators, and online travel agencies (OTAs): advertising insertions, content, special actions, events, etc. Sizing the campaigns directed at potential tourists, according to objectives, destination, target audience. We understand owned media of airlines, tour operators, and OTAs as all contact points that belong to them: the website, social networks, direct marketing, publications, spaces in aircraft or at airports, etc. The media plans of the sector’s owned media may be complemented with external media, collaborators from airlines, tour operators, or OTAs. The awarded company will also evaluate them as part of the planning and provide advice on these. Estimation of campaign provisioning through market sources, data from the same media, or proprietary or market tools. 2.2. Negotiation consulting: The awarded company must work to reach advantageous agreements in terms of return on investment and effectiveness of the contact points, providing its knowledge of the audiences/advertising market prices and its negotiation experience. 2.3. Contracting of spaces: The awarded company must contract the media plans for the campaigns, as well as manage the delivery of the necessary material. 2.4. Monitoring and control: The awarded company shall carry out control and verification of the proper insertion of the contracted spaces, checking the location, quality, and results of the campaigns continuously, as well as compliance with the contracted special actions. The awarded company must inform and act in case of incidents.

LOT-0001
2024-0000266
Lot 1: Consulting, planning, negotiation, and purchasing of advertising spaces, content and/or special actions in the media..
Description of services (Lot 1) The services to be contracted are: 1.1. Strategic consulting: Design of the media strategy based on analysis of the target group, audiences, and their behaviors towards the media/supports and the advertising market environment. 1.2. Media planning: Recommendation of the appropriate media and supports to meet the objectives established by the managers of the Costa Daurada and Terres de l’Ebre brands. As well as advising on: campaign distribution over time, formats to be used, purchasing modalities or qualitative aspects. We understand media as encompassing digital, print, television, radio, and outdoor. We understand support as each title that integrates the media: various platforms, websites, or social networks in the digital media, different headings in print, different channels on television and radio, and various exclusives/commercializers in outdoor media. 1.3. Mediation in negotiation: Mediation in negotiations of advertising spaces, both conventional and special, and content insertion with the managers of the selected supports for the campaigns. The awarded company must negotiate the best prices/discounts, staying up to date with market trends and, in any case, applying at least the discounts or at most the prices detailed in the economic offer model. 1.4. Contracting of spaces: The awarded company must contract the media plans for the campaigns and manage the necessary material delivery. 1.5. Monitoring and control: The awarded company will conduct monitoring and verification of the proper insertion of the contracted spaces, checking location, quality, results, and ongoing optimization of the campaigns, as well as compliance with contracted special actions. The awarded company must inform and act in case of incidents.

LOT-0002
8004333048-2024-0000266
Lot 2: Consulting, planning, negotiation, and purchasing of advertising spaces, content, and/or special actions in the owned media of airlines and tour operators. .
Description of services (Lot 2) The services to be contracted are: 2.1. Tactical consulting and planning: Recommendation of the mix of media/supports owned by airlines, tour operators, and online travel agencies (OTAs): advertising insertions, content, special actions, events, etc. Sizing the campaigns aimed at potential tourists, according to objectives, destination, target audience. We understand owned media of airlines, tour operators, and OTAs as all contact points that belong to them: the website, social networks, direct marketing, publications, spaces in aircraft or at airports, etc. The media plans of the sector's owned media may be complemented with external media, collaborators from airlines, tour operators, or OTAs. The awarded company will also evaluate these as part of the planning and provide guidance. Estimation of campaign provisioning through market sources, data from the same media, or proprietary or market tools. 2.2. Negotiation consulting: The awarded company must work to reach advantageous agreements in terms of return on investment and effectiveness of contact points, providing expertise on audiences/advertising market prices and negotiation experience. 2.3. Contracting of spaces: The awarded company must contract the media plans for the campaigns, as well as manage the delivery of the necessary material. 2.4. Monitoring and control: The awarded company will carry out control and verification of the proper insertion of the contracted spaces, checking the location, quality, and results of the campaigns continuously, as well as compliance with contracted special actions. The awarded company must inform and act in case of incidents.