As part of its overall communication strategy, Auvergne-Rhône-Alpes Tourism is launching a structured invitation to tender for 'video' divided into two distinct lots. While producing video content is a central lever for enhancing and promoting the region, the identified needs revolve around two complementary axes, mobilizing specific skills, expertise, and approaches.
The lot no. 1 concerns the production of promotional and institutional videos aimed at showcasing the destination, the sectors, and the agency's actions across various communication supports. Lot no. 2 focuses on producing videos natively designed for distribution on social networks, responding to the specific codes, formats, rhythms, and usages of these platforms.
This distinction aims to ensure a qualitative and tailored response to each use, allowing candidates to position themselves on one or two lots according to their core competence.
The market is a

LOT-0001
PROMOTIONAL AND INSTITUTIONAL VIDEOS.
Based on the communication strategy of Auvergne-Rhône-Alpes Tourism, the contractor will be tasked with the realization and editing of videos (short promotional or institutional films, documentaries, trailers or teasers, interviews or profiles…) across the various areas previously described and for any type of distribution.

LOT-0002
VIDEOS FOR SOCIAL NETWORKS.
This call for tenders aims to select one or more video production agencies specialized in content intended for social networks in order to:
• Strengthen the visibility and notoriety of the brand
• Develop community engagement on social platforms
• Produce effective video content, adapted to the codes of social networks
• Support long-term editorial and creative strategy