The NMI awarded a framework for the services of a company or agency to deliver the National Museum of Ireland’s ongoing and developing audience research programme as part of the Visitor Transformation Project. We require a range of data and insights about our visitors and audience to assist in the delivery of our new Strategic Plan and Capital Development Programme. NMI is seeking a suitably qualified contractor to deliver onsite and digital research with experience in the arts and cultural sector, particularly within venues (galleries, museums, theatres) to provide a range of services. In line with Public Service Innovation and NMI’s commitment to innovation, NMI are particularly interested in a methodology that uses the principles of service design in data collection, analysis and recommendations relating to data insights.

The objective of this invitation was to secure the services of a company or agency to deliver the National Museum of Ireland’s ongoing and developing audience research programme as part of the Visitor Transformation Project. We required a range of data and insights about our visitors and audience to assist in the delivery of our new Strategic Plan and Capital Development Programme. NMI was seeking a suitably qualified contractor to deliver onsite and digital research with experience in the arts and cultural sector, particularly within venues (galleries, museums, theatres) to provide a range of services. In line with Public Service Innovation and NMI’s commitment to innovation, NMI were particularly interested in a methodology that uses the principles of service design in data collection, analysis and recommendations relating to data insights. Surveys should also take a visitor centred view.