The subject of the order is a framework agreement with a social media agency for KNAPPSCHAFT.
The services are to be provided upon request by the client. The order value is estimated at 230,000 euros/net per calendar year, the maximum value per calendar year is a maximum of 250,000.00 euros/net. Based on a contract term of four years, the upper limit of the framework agreement amounts to 1,000,000.00 euros plus VAT, i.e. regardless of the period of 4 years, the contract ends with immediate effect as soon as this upper limit is reached. There is no call-off obligation.
The scope of the services to be provided under the contract is as follows:
- Strategy development and consulting via all social media channels
- Advice and support in the further development of existing or future relevant social media channels and activities
- Creation of content concepts in the field of social media and the online magazine of KNAPPSCHAFT
- Creation of creative content for the social media channels and the online magazine (moving images, audio, graphics and animations, if necessary. Livestreams of events)
- Consulting and development of measures/campaigns for sales promotion
- Research and purchase of images and videos for the content including the required licenses
- Continuous optimization of the content based on previously agreed KPIs and the learnings from the reports (cost-benefit analysis)
- Independent research of interesting and target group- and benefit-oriented content
- Picking up on current topics and trends
- Participation in community management
- Observation and analysis of the competition and resulting optimizations for the KNAPPSCHAFT
- Development and coordination of briefing templates and workflows
- Close and productive cooperation with other service providers
- Implementation/participation in workshops for the purpose of internal social media strategy development for departments
- Preparation and support for regular reports
- Provision of open file formats (for example: .ai, .psd, .xd, .svg)
- Provision of style guides and documentation of designs, styles and animation styles
- All web offers are bound by the Ordinance on the Creation of Barrier-free Information Technology according to the Disability Equality Act (Barrierefreie-Informationstechnik-Verordnung - BITV 2.0), therefore the rules of accessibility must be taken into account when entering. The working basis for creating accessibility is the Barrier-free Information Technology Ordinance - BITV 2.0 of 12 September 2011, which was last amended by Article 1 of the Ordinance of 21 May 2019 - a supplement to the Disability Equality Act (BGG) of 27 April 2002. The Regulation can be consulted on the Internet at http:// www.gesetze-im-internet.de/bitv_2_0/BJNR184300011.html