The objective of this call for tenders is to identify a service provider who will support the Bordeaux Interprofessional Wine Council, in particular its Bordeaux Wine School and its seven groups of appellations (Bordeaux and Bordeaux Supérieur, Côtes, Médoc, Saint-Emilion-Pomerol-Fronsac, Graves-Sauternes, Blancs secs and Blancs doux) in the development of a training strategy and in the implementation of training actions for the following targets, in France, 2024, 2025 and 2026.

Increase the consideration for the Brand among opinion multipliers (distribution, press, sommeliers, etc.) and wine lovers, in France and abroad.