Conception and implementation of a cross-media communication campaign with a focus on social media on bio-based products within the framework of the Bavarian Bioeconomy Strategy Future.Bioeconomy.Bavaria.

The aim of the campaign is to raise awareness among the Bavarian population of bioeconomy in the context of sustainability and climate protection and at the same time to increase their knowledge of bio-based products. The focus is on digital formats and social channels. Interaction with users must be a high priority.

The project comprises four work packages:

1) Implementation of a Bavaria-wide target group analysis

2) Development of a cross-media communication concept (with a focus on social media) and online marketing strategy,

3) Planning and implementation of the campaign concept (media planning), project management,

4) Evaluation, Dokumentation, Media Monitoring

Conception and implementation of a cross-media communication campaign with a focus on social media on bio-based products within the framework of the Bavarian Bioeconomy Strategy Future.Bioeconomy.Bavaria.

The aim of the campaign is to raise awareness among the Bavarian population of bioeconomy in the context of sustainability and climate protection and at the same time to increase their knowledge of bio-based products. The focus is on digital formats and social channels. Interaction with users must be a high priority.

The project comprises four work packages:

1) Implementation of a Bavaria-wide target group analysis

2) Development of a cross-media communication concept (with a focus on social media) and online marketing strategy,

3) Planning and implementation of the campaign concept (media planning), project management,

4) Evaluation, Dokumentation, Media Monitoring.