This procedure includes the contracting of support and technical assistance for the development of direct and inverse promotional actions, benchmark trips, innovation and digital transformation events, online recruitment and tracking, the purchase of advertising, the purchase of mobile data and the prospection of tourism markets / segments.
Category 1: Inverse promotional actions (presstrip, blogtrip and famtrip to Navarra) or direct (in destinations of origin).These actions are intended to contribute to the dissemination and promotion of the image and tourist offer of Navarra attending to the visits of professionals in the field of tourism, the media and other professionals of interest to the destination.
Category: Benchmark Live stocks.With these actions we want to contribute to attendees, both face-to-face and virtual, knowing the best practices and keys to success of the tourism sector in various international regions.
Category 3: Innovation and digital transformation events.Organization of innovation and digital transformation events (general, advanced and / or specialized in different sectors such as Tourism, etc.) that may include presentations, specialized on-site training, conferences and master classes on technological tools, creative processes, etc.
Category 4: Online recruitment and tracking.For online recruitment and tracking, it is necessary to have a reliable automatic source to estimate the expected occupancy before the publication of official data. Tracking services, webscrapping, artificial intelligence and in general capture online information.
Category 5: Purchase of advertising.NASERTIC plans different advertising campaigns adjusted to the requirements of the assignments it carries out within its functions for promotion and communication. These campaigns can be aimed at national markets or strategic markets at an international level.
Category 6: Buy mobile data.The aim is to monitor tourism flows in order to facilitate the sustainable management of tourism, as well as to provide useful data for the sustainable management of tourism, as well as to offer useful data for the management of tourism resources and for tourism marketing studies.
Category 7: Market research.This category is divided, in turn, into 3 different subcategories, being able to submit offers to one, several or all of them:
-Subcategory 1: Market research and segments of existing studies of tourism demand.
-Subcategory 2: Studies of markets in origin.
-Subcategory 3: Ad HOC studies.