West Kent Housing Association (West Kent) wishes to procure and award a Contract for the provision of various printing, advertising and graphic design services.
We are looking for an expert full service creative agency to supply creative design, marketing materials, media space procurement, and print services for our residents, staff and stakeholders. We want to establish a partnership that delivers value for money, excellent customer service with good attention to detail and a drive to evolve our communications with residents to be as reliant on e-channels as our technology allows.
We are looking for a creative agency to partner with us to:
— Understand us, our business and the challenges and opportunities our sector faces
— Work with us and our resident consultation groups and take their views into consideration
— Champion plain English and apply our branding and style guides
— Help us deliver our commitment to a green and sustainable environment
— Communicate clear, and sometimes complex messages with compelling artwork
— Recommend suitable platforms and formats to engage our audiences, including hard to reach audiences for example: people who are vulnerable due to disability, social or minority issue, older people, people on low incomes, people who do not have internet access
— Spur audiences to action; evoke an emotional response to drive behavioural change
— Consistently deliver excellent services, including partnering with us to ensure robust proofing procedures, and
— Encourage and challenge us to reduce print volumes
Further information about the Contract is contained in the Pre Qualification Questionnaire (PQQ).
It is envisaged that the Contract will last for an initial period of 1 year, with an option to extend for a further 2 years at West Kent's discretion, giving a total potential term of 3 years.