The purpose of the contract is to design, implement and monitor a communication and promotion campaign in the United Kingdom for Beaujolais wines.
"Trade" promotion measuresFirm tranche market (16/10/2023 to 31/12/2024) and conditional tranche (2025).
"Trade" promotional actions through actions targeted at industry professionals, original proposals for promotional actions, reception in the vineyard.
Full description in the ECD on e-marchespublics.com
Press relations and influence strategyFirm tranche market (16/10/2023 to 31/12/2024) and conditional tranche (2025).
Press relations and influence strategy.
Full description in the ECD on e-marchespublics.com