Regional authority opens market engagement on tourism hub
A regional authority is exploring supplier interest in a data-driven, sustainable tourism hub that combines technical delivery, branding and a new website.
A regional authority is exploring supplier interest in a data-driven, sustainable tourism hub that combines technical delivery, branding and a new website.
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On 26th February 2026, Presidencia de la Diputación Provincial de Valencia opened early market engagement on an Intelligent Territorial Hub for Tourism, signalling a push to use digital tools, tourist data and stronger branding to support more sustainable tourism underpinned by European Union funding.
The prior information notice sets out a single project: the creation and implementation of an Intelligent Territorial Hub for Sustainable Tourism for the Tourism Center of the Valencia Provincial Council.
According to the brief, the scope covers four main elements:
This combination places infrastructure, data and communication in one package. It points towards a platform that is not only about software and hardware, but also about how the destination presents itself and how visitors find and use information.
The explicit focus on sustainable tourism ties the hub into European priorities around digital and green transition. With EU funds in play, the project sits alongside a growing portfolio of tourism investments that link data, digital channels and sustainability criteria rather than treating them as separate strands.
The move in Valencia comes as other administrations invest in destination platforms that rely heavily on data and system integration.
In January 2026, the regional tourism department of the Principado de Asturias launched the Destination Platform for Asturias, seeking the analysis, design, development and implementation of a 'comprehensive technological solution' for a destination platform focused on sustainable tourism and integrating various platforms and systems.
In February 2026, the provincial council in Cáceres went to market for a Project Technical Office for Tourism, focused on awareness, training and communication around an intelligent tourist management platform. That notice underlines how much organisational and stakeholder work now sits alongside the technical build.
Also in February 2026, the city council of Badajoz published a contract for Intelligent Destination Platform Development, an EU-funded project under the recovery and resilience plan to design and implement a destination platform from the ground up.
Further east, in December 2025 the city of Murcia sought suppliers for Smart City Platform Development, adapting and expanding its city platform and integrating it with regional Smart Region and intelligent destination platforms.
Some projects push the data layer right to the street. In September 2025, the municipality of L'Alfàs del Pi launched Supplies for SMARTCITY Development, installing visitor-counting sensors and connectivity infrastructure to enhance tourism intelligence as part of its Sustainable Tourism Plans.
On the islands, the Cabildo Insular de Lanzarote has focused on information flows by commissioning the Improvement of Tourist Information Network, an initiative to enhance and standardise its network of tourist offices to improve visitor experience and reinforce local identity.
Closer to the centre of the country, the city of Salamanca is procuring Salamanca DTI Project Supplies and Services, combining consulting and management services with the development of a custom software platform, integration, testing, deployment and staff training.
Seen together, these contracts show how tourist data acquisition and intelligent platforms now span sensors in public space, back-office integration work and the operational capacity to act on insights. Valencia’s territorial hub will be part of that same ecosystem of data-led destination management.
Alongside data platforms, local and regional bodies are reshaping how visitors encounter information and narratives on the ground.
In January 2026, the city of Granada tendered Software Services for Virtual Tourist Stations, seeking 24/7 virtual tourist information points as part of its Sustainable Tourism Plan and the wider Territorial Sustainability Plan for Destinations in Andalusia.
In October 2025, Cádiz moved to replace traditional signage with a comprehensive Intelligent Tourist Signaling System, covering the production, supply, installation and commissioning of new signage, software for an intelligent tourist platform, interactive screens and a visitor control system.
The provincial council of Huelva has followed a similar path with its November 2025 contract for Tourist Information Points Supply, which combines the rollout of digital information totems in multiple municipalities with the development and management of digital tourist content.
Digital layers are becoming more personalised as well. In November 2025, the municipality of Nerja published a notice for Information Kiosks and AI Avatar Installation, covering LED information kiosks and posts in tourist areas, data analytics reports and a customisable AI-powered avatar, backed by support and maintenance services.
Sport and leisure-focused tourism is also being digitalised. In November 2025, the provincial council of Almería went out to tender with Digital Transformation for Almería, seeking interactive digital signage, standardised information across databases and a mobile app to manage outdoor spaces.
Immersive cultural interpretation forms another strand. In September 2025, the Ajuntament de València published an Immersive Exhibition Technology Supply contract to equip and create digital content for an immersive exhibition focused on the Holy Chalice at El Almudín. In November 2025, the municipality of El Campello followed with an Immersive Technology Space Project at Torre Vigía de la Illeta, covering supply, assembly, installation and commissioning of an immersive projection space.
Further inland, the state-owned company TRAGSA has procured Audiovisual Supply for Visitor Center in the Las Tablas de Daimiel National Park, again funded by the European Union's Recovery, Transformation and Resilience Plan.
Branding and promotion are evolving in parallel. In September 2025, the tourist board of Melilla tendered a Co-Marketing Tourism Campaign for Melilla with travel agencies, supported by the EU recovery plan. In October 2025, the Catalan tourism agency sought Creative Services for Digital Campaign to deliver a 360º digital communication campaign promoting Catalonia as a gastronomic destination, also backed by the Recovery, Transformation and Resilience Plan.
Most recently, in February 2026 the tourism body in Gran Canaria published a Tourism Services Improvement Project, aiming to boost the competitiveness, innovation and sustainability of tourism businesses in San Bartolomé de Tirajana, with European Union funding.
Against this backdrop, Valencia’s Intelligent Territorial Hub links back-end capabilities—data and technical implementation—with front-end storytelling through branding and a new website for its tourism centre.
Sustainability runs through many of these procurements, often in very practical forms. In October 2025, the mancomunidad in the Valle del Nalón launched a contract for Smart Parking and Charging Points for electric bicycles and other personal mobility vehicles as part of a sustainable electromobility and cycling infrastructure initiative under its Tourism Sustainability Plan.
In December 2025, Benidorm went to market for Smart Bike Parking Installation as part of its own Sustainable Tourism Plan. And in February 2026, the municipality of Santiago del Teide sought Digital Solutions for Tourism to improve smart management, visitor experiences and sustainability.
Skills and capacity are being addressed directly. In December 2025, the regional tourism department in Castilla y León tendered Digital Skills Training for Tourism, commissioning training courses that aim to support job stability, reduce unemployment and promote environmental protection.
There is also an explicit link to greener procurement practices. In November 2025, the Institut de Cultura de Barcelona sought production services for Design Hub Barcelona under its Design Hub Barcelona Production Services contract, with a stated focus on sustainable public procurement.
Many of these initiatives are funded through the European Union's Recovery, Transformation and Resilience Plan, including the audiovisual upgrade of the Las Tablas de Daimiel visitor centre, the co-marketing campaign for Melilla and the Catalan gastronomic promotion. Others, such as the Badajoz destination platform and the Asturias and Gran Canaria projects, also draw on EU recovery and resilience funding.
Valencia’s Intelligent Territorial Hub therefore sits squarely within a wider recovery agenda that uses digital technology and sustainability criteria as conditions for tourism investment, rather than add-ons.
For now, the Intelligent Territorial Hub in Valencia remains at the prior information stage, with a concise description that highlights technical implementation, branding, tourist data acquisition and a new website, but leaves detailed requirements for the full tender.
Experience from other destinations suggests that several issues are likely to shape the eventual specification: how data will flow between sensors, platforms and visitor touchpoints; how responsibilities for content and brand management will be shared; what training and support will be provided to local staff and businesses; and how mobility and environmental measures will be woven into the digital offer.
What is clear already is that the provincial council is framing digital capacity, sustainability and branding as part of a single system for managing tourism across its territory. As the project moves from market engagement to formal procurement, suppliers and peer authorities across Europe will be watching how that ambition is translated into a contract and, eventually, into visitor experiences on the ground.
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