New contract seeks suppliers to promote sustainable tourism through narrative-led marketing and augmented-reality tools that improve access to attractions.
Follow Tenderlake on LinkedIn for concise insights on public-sector tenders and emerging procurement signals.
Lippe Tourismus & Marketing GmbH has launched a contract for a combined marketing and digital experience project that promotes sustainable tourism through storytelling and media production while improving access to nature and cultural attractions via digital applications and augmented reality.
Published on 27th February 2026, the Marketing and Staging for Sustainable Tourism contract sets out a broad brief. It asks suppliers to design a marketing campaign centred on sustainable tourism narratives and to deliver the media production needed to bring those stories to life.
The same project also reaches beyond marketing into the visitor experience. It includes work to enhance accessibility to nature and cultural attractions, using digital applications and augmented reality to connect visitors more closely with the destination.
In practice, the notice points to two main strands of work:
The brief positions these tools as a way to improve how visitors access natural and cultural sites. Digital applications and augmented reality are intended to help people find attractions more easily and to experience them through new layers of information and storytelling.
The move mirrors a wider use of immersive technologies in heritage and tourism projects. On 27th February 2026, Obshtina Belene went to market with a VR Educational Content Creation contract for virtual-reality modules on Roman cultural and historical heritage, involving 3D modelling, scenario preparation and multilingual adaptation. Both projects treat digital immersion as a way to deepen engagement with place and history.
Museums are taking a similar route. In October 2025, Zweckverband Historisches Museum Saar launched a Media Content Production for Museum contract for interactive media stations and audiovisual projections in its permanent exhibition, using provided materials to create and install digital experiences. For destinations and cultural institutions alike, stories are now starting to unfold across both physical and digital layers.
Destinations are also investing in platforms to support these experiences. In December 2025, the Consejería de Presidencia, Reto Demográfico, Igualdad y Turismo del Principado de Asturias issued a Smart Tourism Platform Development tender for a technological solution that supports a smart and sustainable destination platform. In January 2026, the Junta de Gobierno del Ayuntamiento de Burgos followed with its own Smart Tourism Platform Development notice, covering project management, technological development, hardware supply, communication strategies and independent audits for an integrated smart destination platform.
More recently, in February 2026, the Alcaldía del Ayuntamiento de Santiago del Teide launched a Digital Solutions for Tourism project to enhance the digital transformation of its tourism sector through innovative solutions that improve smart management, visitor experiences and sustainability. Together, these procurements suggest that destinations now see digital infrastructure, immersive content and marketing as parts of a single system.
What distinguishes the Lippe Tourismus & Marketing GmbH contract is its explicit focus on sustainable tourism. The marketing campaign is framed around sustainability, and the use of digital tools to open up nature and cultural sites aligns visitor growth with protection and responsible access.
Other tourism authorities are making similar links between promotion, sustainability and local impact. In October 2025, the Presidencia de Turisme Comunitat Valenciana sought support for a Media Plan and Awareness Days project designed to highlight the social sustainability of tourism through a media plan and awareness events. In February 2026, the Presidencia de Turismo de Gran Canaria published a Tourism Services Improvement Project tender to enhance the competitiveness, innovation and sustainability of tourism companies in key sectors, funded by the European Union.
Further inland, the Presidencia de la Diputación de Badajoz has gone to market for a Green Transition and Energy Efficiency programme, procuring actions such as zero-kilometre product initiatives, eno-recycling, sustainability guides and mentorship plans for small and medium-sized enterprises. While not limited to tourism, it shows how environmental performance and local supply chains are entering mainstream regional development agendas.
Sustainability is also being tied to skills and digital capacity. In December 2025, the Consejería de Cultura, Turismo y Deporte de la Junta de Castilla y León tendered for Digital Skills Training for Tourism, commissioning training courses to support job stability, reduce unemployment and promote environmental protection in the tourism sector. A few months earlier, in September 2025, the Estonian agency Ettevõtluse ja Innovatsiooni Sihtasutus issued a Digital Mentoring Services contract to provide digitalisation mentoring and roadmap development for tourism and creative-sector companies, aimed at raising awareness and supporting innovation in business models.
For agencies and consultancies, the Lippe Tourismus & Marketing GmbH tender confirms that destination marketing is no longer just about campaigns. Suppliers are being asked to combine strategic storytelling, multimedia production and technical delivery, often alongside advisory work on visitor management and product development.
Some buyers are turning to broad consultancy frameworks. In September 2025, Atout France published a Consulting Services for Tourism Projects notice covering expertise on accommodation, heritage, visitor spaces, mobility, infrastructure, development opportunities, events, architecture, legal engineering and project support. The scope points to demand for multi-disciplinary teams that can move from concept to implementation.
Others focus on how visitors are channelled through destinations. In September 2025, Tourismusverband Vorpommern e.V. Projekte launched a Visitor Management Concept Development tender to design a visitor management concept for five model regions, working with local stakeholders to create environmentally friendly pathways and to identify existing and potential visitor facilities. In February 2026, the Presidencia de la Diputación Provincial de Cáceres issued a Project Technical Office for Tourism contract to create and coordinate an office focused on awareness, training and communication for an intelligent tourist management platform.
Strong narrative and digital content remain central. In October 2025, Techniker Krankenkasse sought a content marketing agency through its Content Marketing Services framework, spanning brand content for various media, social media management, strategic consulting and multimedia production. The Agencia Catalana de Turismo followed in October 2025 with a Creative Services for Digital Campaign tender for a 360º digital communication campaign promoting Catalonia as a gastronomic destination, funded by the European Union's Recovery, Transformation and Resilience Plan.
Regional tourism bodies are also investing in ongoing content pipelines. In February 2026, Auvergne Rhône Alpes Tourisme advertised a Video Content Production contract, split between promotional and institutional videos and social-media-oriented output. Around the same time, the Comité Départemental du Tourisme Haute-Savoie Mont-Blanc launched a Graphic Design and Content Services tender for graphic design, audiovisual content production and digital communication support. And in January 2026, Asociatia Visit Mures Egyesulet went to market for Promotion Services for Mureș Tourism, seeking promotion services for the Mureș tourist destination in key international markets.
Destination branding at national level is evolving along similar lines. In September 2025, Techniko Epimelitirio Elladas published a Greece Tourism Promotion and Rebranding contract to promote Greece as a tourist destination through strategic positioning, communication strategies, branding, multimedia content creation, advertising plans and targeted events for tourism professionals.
The Lippe Tourismus & Marketing GmbH contract will test how far a single procurement can weave together sustainable tourism narratives, media production and augmented-reality experiences. As more destinations commission smart platforms, immersive content and sustainability-focused campaigns, suppliers that can work across these disciplines are likely to see growing demand in future tenders.
Follow Tenderlake on LinkedIn for concise insights on public-sector tenders and emerging procurement signals.