The goal of the Energy Export Initiative (EIE) of the Federal Ministry for Economic Affairs and Energy (BMWE) is to support German companies (UN) offering climate-friendly energy solutions in entering foreign markets and to position German products and services internationally. An integral part of the funding offers is the energy business travel program. The aim of the (digital) energy business trips is to prepare the market entry for German SMEs by building solid market knowledge and facilitating targeted contacts with potential business partners in the respective target markets, as well as to further expand existing international activities of German SMEs.

The funding module for digital energy business trips (dGR) consists of a travel briefing, a target market analysis (ZMA), an online briefing, and an online-held specialist conference. The central element of the measure is individual discussions of German UN for targeted business initiation with potential partners from the target country.

LOT-0000
414-06010301-2026/2 dGR - Lot 1
Lot 1 - New Zealand

Decarbonization and energy efficiency in industry and commerce.
Target country: New Zealand

Application field: Energy efficiency

Possible date: Q4 2026

Objective: The aim of the digital measure is to support German technology providers and service providers in market entry and business initiation in the field of energy efficiency in industry and commerce. A focus will be on showcasing the performance of German technologies and building business contacts with potential partners and customers through individual digitally conducted contact discussions. The chosen event format should be suitable for the target audience and the digital implementation.

Note: The German-New Zealand Energy Partnership must be included in the preparation and execution of the GR.

The service phase for the development of a potential analysis is omitted.

The requirements described in the guidelines must be applied during project implementation.