The tender package "Marketing and Staging" is divided into lots as follows:
Lot (1) Marketing campaign including content production
Lot (2) Making nature and cultural attractions accessible through digital applications while examining the use of AR

LOT-0001
Lot No. 1 - Marketing campaign.
Module 1: Systematic translation of the project's sustainability vision into campaign-ready narratives: Coherent storytelling strands should be derived that convey the target group of the Adaptive-Pragmatic-Middle, individual offerings such as regional products, hosts, and gastronomy, as well as the overall destination.

Module 2: Content production - photo and video includes planning, execution, and post-production of photo and video shooting days and provision of the created media.

Module 3: Campaign for the Sustainable Destination includes the implementation of the campaign, including advertising format creation and campaign management. The contractor creates all advertising materials, sets up the campaign, and continuously controls and optimizes it.

LOT-0002
Lot No. 2 - Making nature and culture accessible.
Module 1: Concept and coordination: Recommendations and selection of suitable digital technologies will be made, as well as the curation of locations in coordination with a project committee.

Module 2: Implementation including content production: The production of digital experience representations will take place, the creation of necessary content such as photo, film, and 3D materials, texts, and web content as well as the technical implementation and operational handover of the applications with documentation.