The subject of this framework contract is to design, create, produce, and implement the content marketing activities of TK according to individual orders issued by TK. The service is provided by the contractor (AN) in collaboration with professional input and advice according to TK's specifications.

LOT-0001
Content Marketing Agency.
The tasks of the contractor primarily include the conception and creation of brand-promoting content for TK's online and print media, as well as the development and management of TK's communication and representation on social media. This also includes supporting TK in strategic and operational questions and in the further development and expansion of the existing or newly created corporate presence of TK. Furthermore, the contractor must advise and support TK in the technical, editorial, and multimedia implementation of the corresponding content. This includes carrying out tasks in the areas of consulting, creation, conception, project management, programming, graphic/design, 2D/3D animation, text/editorial, audio production, and video production. The contractor's tasks also include project management as well as the conception and development of content marketing campaigns. Furthermore, the contractor is also responsible for trend scouting, conducting workshops and training, as well as influencer marketing. The maximum order volume (maximum value) of the services covered by this framework contract is 24,558,400 EUR including VAT.