The purpose is to hire a marketing, media management, and advertising agency to provide the Spanish Tourism Institute (hereinafter Turespaña) with the following services during the contract duration:
a) Design of the paid media, advertising, and marketing strategy for Turespaña, of a B2C (business to consumer) type, to be developed during the
duration of the contract.
b) Planning and media purchasing for the different marketing and advertising campaigns in international markets for Turespaña that are agreed upon, according to the strategic proposal.
c) Execution of all services related to the planning and hiring of advertising spaces.
d) Monitoring the execution of the campaigns and optimizing them as they are implemented.
e) Final report of results for each campaign.
f) Joint evaluation of the results of each campaign.
g) Annual report of results for the various campaigns developed during the year.
h) Expert advice for improving communication and marketing strategy.
LOT-0000
Hiring, through open procedure in accordance with Articles 156 to 158 of the LCSP, of management and media buying services for Spain's tourist marketing in international markets, for the Spanish Tourism Institute (Turespaña)..
The purpose is to hire a marketing, media management, and advertising agency to provide the Spanish Tourism Institute (hereinafter Turespaña) with the following services during the contract duration:
a) Design of the paid media, advertising, and marketing strategy for Turespaña, of a B2C (business to consumer) type, to be developed during the
duration of the contract.
b) Planning and media purchasing for the different marketing and advertising campaigns in international markets for Turespaña that are agreed upon, according to the strategic proposal.
c) Execution of all services related to the planning and hiring of advertising spaces.
d) Monitoring the execution of the campaigns and optimizing them as they are implemented.
e) Final report of results for each campaign.
f) Joint evaluation of the results of each campaign.
g) Annual report of results for the various campaigns developed during the year.
h) Expert advice for improving communication and marketing strategy.