The tourism in Spreewald is one of the strongest drivers and motors of regional value creation in Brandenburg. With around 2.2 million overnight stays (2024), the region is among the leaders in the state and has great development potential for the structural expansion of day and overnight tourism due to its unique natural and cultural landscape (UNESCO Biosphere Reserve) and its direct connection to Berlin and the East German major cities of Dresden, Leipzig, Magdeburg, as well as its national recognition. Due to the extensive changes as part of the structural transformation in Lusatia and the resulting declining water resources, tourism must also realign itself medium- to long-term. Therefore, the Spreewald Tourist Association e.V. wants to develop a new tourism strategy and the corresponding organizational structure in a four-year development process and needs professional support for its implementation.

LOT-0001
Strategic and tourism professional consulting for the Spreewald Tourist Association e. V..
These strategic and tourism professional consulting services are being tendered through this negotiation procedure with a participation competition and must be provided by 31.12.2029, starting immediately after the award of the contract, but no later than September 2026. The project is supported by funding from the STARK Federal Program. The execution of the measure is therefore influenced by funding legal conditions that must be observed during the consulting and implementation phases. For more details on the services being consulted, please refer to the service description included in the award documents (Service Description.pdf).