The subject of the tender comprises a long-term recruitment management aimed at target-group-oriented communication, which also considers location marketing with a campus character, as well as internal communication and the image of the Thuringian Police. In the medium to long term, the aim is to present a modern, young, and high-performing educational institution that is also perceived as such from the outside.
The Free State of Thuringia intends to commission a creative agency or a bidding consortium with the following process:
1st Stage:
Starting from January 1, 2026, the existing image campaign is to be further developed, which will be carried out until the end of the year 2028. The components of this image campaign should include:
 the continuation of a sustainable brand and core idea for the Thuringian Police
 further implementation in the existing web platform and social media design
 primarily web-based image campaign (target-group-oriented) to positively bring the work of the Thuringian Police into the public focus.
2nd Stage:
Also starting from January 1, 2026, continuation of the recruitment campaign. This campaign also includes location marketing. The campaign comprises:
 the development of a communication/campaign concept for recruitment based on the brand, creation, and implementation,
 the simultaneous conception to strengthen the representation of educational institutions as a modern training location, including the city of Meiningen, and
 coordination, implementation, budget calculation, evaluation, and strategic alignment through the further development of measures along with competitive observation together with the educational institutions.

LOT-0000
24.24-2912-123-2025
Commissioning of a Creative Agency to Support the Image Campaign and Recruitment for the Thuringian Police.
The subject of the tender comprises a long-term recruitment management aimed at target-group-oriented communication, which also considers location marketing with a campus character, as well as internal communication and the image of the Thuringian Police. In the medium to long term, the aim is to present a modern, young, and high-performing educational institution that is also perceived as such from the outside.
The Free State of Thuringia intends to commission a creative agency or a bidding consortium with the following process:
1st Stage:
Starting from January 1, 2026, the existing image campaign is to be further developed, which will be carried out until the end of the year 2028. The components of this image campaign should include:
 the continuation of a sustainable brand and core idea for the Thuringian Police
 further implementation in the existing web platform and social media design
 primarily web-based image campaign (target-group-oriented) to positively bring the work of the Thuringian Police into the public focus.
2nd Stage:
Also starting from January 1, 2026, continuation of the recruitment campaign. This campaign also includes location marketing. The campaign comprises:
 the development of a communication/campaign concept for recruitment based on the brand, creation, and implementation,
 the simultaneous conception to strengthen the representation of educational institutions as a modern training location, including the city of Meiningen, and
 coordination, implementation, budget calculation, evaluation, and strategic alignment through the further development of measures along with competitive observation together with the educational institutions.